Visit Lake Charles Marketing Campaign Wins Multiple Industry Awards
Jun 18, 2024 03:20PM ● By Kelsey Swire
LAKE CHARLES, La. (June 18, 2024) — Visit Lake Charles (VLC) has been honored with eight prestigious awards for its “As Much Joy As You Can Pack In” campaign. These awards include six American Advertising Federation (AAF) ADDY Awards in local and regional competitions and two Telly Awards.
The AAF ADDY Awards celebrate the advertising industry's most creative work, and the Telly Awards honor the best video work across all screens, from commercials to online content, in a global competition.
Gold ADDY Award (Districts) - Online/Interactive Campaign
Gold ADDY Award (Districts) – Regional/National Television Commercial Campaign
Gold ADDY Award (Locals) – Out-Of-Home & Ambient Media
Gold ADDY Award (Locals) - Online/Interactive Campaign
Gold ADDY Award (Locals) – Film, Video, Sound Regional/National Campaign
Silver ADDY Award (Locals) – Print Ad Full Page or Less
Gold Telly Award for Social Video
Silver Telly Award for Online Commercials
The district-level ADDY awards are especially impressive, as less than 3% of this year's entries were recognized. Additionally, the campaign earned recognition as a Best of Category Finalist for a Charlie Award at the district level in the Online/Interactive category.
“Winning eight industry awards speaks to the strength of the campaign we built with our agency partner, Miles Partnership, expressed Timothy Bush, the chief marketing officer at Visit Lake Charles. From our early conversations about developing a new campaign, we wanted to create an advertising message that tied to our Louisiana’s Playground brand and inspired visitors to find joy in the abundance of experiences found throughout our community.”
Since its launch through a dynamic activation in May 2023 at Austin’s Pecan Street Festival, the “As Much Joy As You Can Pack In” campaign has boosted brand awareness, enhanced visitor engagement, and inspired visitors to discover more about what they can experience when visiting the area.
The AAF ADDY and the Telly awards are the latest in a series of recognitions for the campaign’s innovation and effectiveness. In December 2023, VLC was honored with the Hospitality Sales & Marketing Association International (HSMAI)’s Bronze Adrian Award for its outstanding achievements in travel marketing.
“Visit Lake Charles works very hard to inspire and influence visitors to find new and returning reasons to visit Southwest Louisiana,” said Kyle Edmiston, president and CEO at Visit Lake Charles. “It is wonderful when that inspiration turns into actual visitation that supports our local businesses and adds to our visitor economy. I'm proud of our marketing team and their daily commitment to promoting our community through innovative and focused marketing efforts.”
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About Visit Lake Charles:
Visit Lake Charles, the official destination marketing organization for Lake Charles/Southwest Louisiana, is the only organization in Southwest Louisiana providing advocacy, promotion, and education for the tourism industry. For more information on Visit Lake Charles and things to see and do in Louisiana’s Playground, log on to www.visitlakecharles.org.